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Non-Fiction -
Business and Career
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Written by Our Reviewer, Stuart Nachbar
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Thursday, 04 December 2008 |
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Noble Enterprise: Where People Make the Profits
 Noble Enterprise
Unlike academic case study books, such as In Search of Excellence and Built to Last, Gillett tells the story of a noble enterprise through the turnaround of a single company, Unitel, which later became AT&T Canada LDS. Led by its chief executive officer, Bill Catucci, Unitel’s profitability was the result of looking inward at the talent base and inefficient processes inside the company, as opposed to looking outward from the standpoint of a financial manager, who would be more likely to cut costs and outsource business functions.
Most of the story focuses around Catucci, who is as hands-on a chief executive one might find in a large corporation, without becoming a micro-manager. He makes it a point to show a large workforce that he cares, and that he trusts them to do their jobs. This is a very difficult challenge for a chief executive in a very small business, let along a company with more than two thousand workers. My perspective, from reading about the recent industry bailouts, is that most chief executives don’t bother to try. They are driven more by shareholder value.
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Last Updated ( Thursday, 04 December 2008 )
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